• Jordan Lewis

Which social media platform is best for you? Find out here


There are so many possible options for social media in the modern world, it can be challenging to know which is best for you.


Which platform is best for you?

There are hundreds of social media apps and platforms available in the modern world, all of which come with different strengths and weaknesses, and all of which will appeal to different types of people depending on their personalities and preferences. Fortunately, most of these platforms are too unknown or not user friendly enough to seriously be considered on this list. That said, there are still at least 9 viable social media options you could choose from for your personal life, or even your business.


Facebook

Facebook is the oldest and biggest of the platforms on this list, and for good reason. It is the go-to for most people, and most social media users will have a Facebook account, if anything. This is a great place to share your thoughts, feelings and opinions in post format, image format or even video format.


Recently this platform has modernised slightly with features such as Facebook live too! This platform is great for a variety of different people, and can be a great place to start out on social media. However, whether you choose to use Facebook will depend on your desired audience demographic, as most regular Facebook users are typically older.


If you're looking to gain engagement from the younger generation, other platforms such as Instagram may be the way to go. Furthermore, if you know for definite the types of content you want to produce, it's worth moving to a platform that tailors the experience towards that medium, specifically.


Instagram

Instagram is another of the most popular platforms available right now, and is actually owned by Facebook. Many of the features on Instagram and Facebook are the same, with a couple of key differences, the demographic and the medium. The users on Instagram are typically younger, averaging between the ages of 16-35. Also, Instagram is almost entirely a video and image-based platform. If you naturally take pictures of or record everything you do, this is the perfect platform for you. If not, it may be worth using a platform that allows text posts instead.


Pinterest

Pinterest is a platform very similar to Instagram, but with a twist - there is much less space for captions. That, and the formatting of the pictures on Pinterest is, in my opinion, far superior. You arrange your images into pins, and those pins onto boards, so you can easily structure and arrange your favourite images into categories that interest you. Pinterest is also fantastic when paired with an online blog, as you can attach a link to every image you share!


Twitter

Twitter is essentially the reverse of Instagram. While Instagram puts a heavy emphasis on images and video content, Twitter puts most of its emphasis on text - specifically short-form text. You do have the option to add an image or short video to your tweets, but for the most part, you'll be writing short posts, and lots of them. Twitter is a platform that's all about having conversations with like-minded people, rather than simply sharing the highlights of your life, if that sounds like heaven to you, head over to Twitter.


LinkedIn

LinkedIn is truly a platform for professionals. It is complete with search tools and business options to make job hunting, business networking and learning from informational, professional content easy. If you're the type of person that doesn't want to waste time on social media, but still wants to enjoy the benefits of being online, LinkedIn may be the perfect option for you. It's also fantastic for gaining organic engagement on posts, something that hasn't been seen on other platforms since Facebook 5-10 years ago.


TikTok

TikTok is relatively new compared to the other platforms on this list, but is a very strong contender. This platform is entirely short-form video content, focused around creating viral and entertaining content on a single-scroll feed. If you are very energetic and love recording yourself, this is the best platform by far - you can easily have a lot of fun while sharing what you love.


YouTube

The biggest downfall of TikTok is the limited video lengths. If you want to have the freedom to share longer videos with the world, then head over to YouTube. However, be aware that you can only share long-form video content, and hardly any other type of content at all. If this is the only thing you want to be able to do, then great, if not, I recommend choosing a platform with a little more diversity of content.


Snapchat

Snapchat isn't just a platform for students to find house parties near them, or DJ Khaled to shout 'Major Key' over and over again (for those of you that remember him). Snapchat is an extremely personal social media platform, where you can share a mixture of videos and images directly with your friends and followers through stories. This is the grandfather of the 'stories' feature, so it's by far the best for it.


It can, however, be very difficult to grow a following through Snapchat alone, and often works better as a tool to connect with a large following AFTER it has reached a reasonable size. Snapchat content is famous for only being available for a very short time, this may be a good or a bad thing in your eyes, it's up to you to make the distinction.


Whatsapp

Whatsapp is very similar to Snapchat in the sense that it allows for personal, one-to-one communication, or sharing content with a group. This is great because it allows your following to be a little more exclusive, and therefore perceived to be of higher value. However, like Snapchat, it can be difficult to grow a following on this platform, and is better used to communicate with an existing one.


As you can see, there are a lot of upsides, and downsides to different platforms, so you should take the time to try them all out and see which appeals to you the most. If you're still unsure which platform is best for you, you should opt for one of the more diverse, like Facebook or Instagram, to figure out which type of content you like creating the most.


Got any questions about any of the platforms mentioned in this article? Need help setting up and creating content for your account on your chosen platform? Get in touch with us at www.regalmarketing.co.uk/contact

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