• Jordan Lewis

Stuck for content ideas? 7 places to find inspiration (for free)

Being a content creator is great, but sometimes it can be difficult to find things to create content about. Use these 7 tips to make sure you never run out of ideas.

Why is it so challenging to come up with content?

When I first started out as a content creator I would dedicate one day per week to sit and come up with content ideas that I could then share with my social media accounts. Blocking out this time to sit and brainstorm is great in theory, but the reality is that it is extremely difficult to come up with 10-15 valuable content ideas each and every week on your own.

Through my experience and over time, I gradually got better at creating content - and finding inspiration for content ideas. I came to the realisation that sitting in a room on your own was unproductive for coming up with the best concepts.

To find consistent, quality content, you need to branch out.

Where can you find inspiration?

The truth is, inspiration can be found all around us, wherever you look. If you are looking for content ideas, you will almost always find them in whatever you do. However, this doesn't necessarily mean that all of these ideas will be any good or even fit with the brand you are trying to build.

Below are 6 places you can search for content inspiration any day of the week, and be confident that at least a handful of the ideas you come away with each day are high in value.


Every single social media platform uses hashtags to categorise content and tell users what's popular, and what's not. All you need to do is do a little research into which hashtags are trending on any given platform - these are the conversations that your audience is having. By creating content based around the most popular hashtags, your engagement will go up.

Even better yet, hashtags change every single day, meaning there will always be a wealth of new idea inspiration available at the click of a button. Once you've chosen and made the content in question, you can get your posts seen by even more people by adding those relevant hashtags throughout!


Did you know that your competitors are actually one of the best sources of information available? Simply search for other accounts in your industry with lots of followers and lots of post engagement - then copy them.

These accounts will likely have spent weeks, or even months researching and testing different content ideas to find out what works the best, and what doesn't. All you need to do is borrow their ideas, then put your own spin or style onto each post to make them stand-out and provide plenty of value for your consumers. You could even take this one step further and use each post as a starting point of inspiration for a string of other posts!

3) NEWS 📰

I don't know about you, but I hate the news. I don't trust them as far as I can throw them.

That said, the news is one of the best sources of information available on the planet, and with new stories coming out every day, you'll never run out of content possibilities by using them as a source. Filter through news articles and pick out the hard facts, what cannot be twisted by political opinion, this means stats, facts, and figures.

From these factual details, create content that simply shares those facts in an enjoyable, unbiased way. If you want to go down the route of sharing your opinions, simply do the same but add your own opinionated spin onto whatever it is in your post!

Pro Tip: Set up notifications through news websites and apps to notify you about new news for certain industries and niches, that way you don't have to keep searching for content every week.


Your followers know what they want to see from you, it's as simple as that really. Make sure you check your social media comments and messages every day - they will often tell you what they'd love to see more of. If they aren't commenting, check your likes. Generally speaking, posts with the most likes are posts that you should be focusing on for your content.

If you take an idea directly from your follower, it can't hurt to give back to them by crediting them for the inspiration somewhere in the post!

5) READ 📖

If you don't already, you should read for at least half an hour a day. This doesn't mean messages, social media posts, or news articles, either. This means books, informational articles or even e-courses. All of these are filled with information, and therefore content inspiration. As you're reading, take note of any ideas that come to you for creating later.


Really stuck for ideas? Google search is the answer to your prayers!

Simply search "Content ideas for [insert industry name here]" and you will receive millions of results for possible content ideas you could use and turn into posts. This will include a combination of the sources I mentioned above, as well as some nicely compiled lists giving you exactly what you need - a little bit like this one!


This is the final a possibly the most enjoyable tip on this list. It is so simple yet so many content creators don't even consider it. Create content around your hobbies and interests! Start by creating a list of everything you're interested in and everything you spend your spare time doing. Now what you need to do is find ways to relate your interests to your business or your brand. For example, I'm an entrepreneur interested in chess, so I could create a piece of content discussing how playing chess on a regular basis as helped may improve as a business owner. These types of connections can be made with any hobbies and interests and any type of content.

With these 7 tips, you have all the sources you need to create valuable, enjoyable content for your business or brand.

However, if you are still struggling our idea generation services help you two materialize and develop ideas from the ground up - saving you both time and energy. If you're interested in working with us and making use of the regal marketing teams creativity and innovation then do not hesitate to visit us at www.regalmarketing.co.uk/services