Interview with Inna Borshch | Founder of Inna Writes
"I'm a technical translator turned copywriter and SMM strategist. Ukrainian-born and raised, I moved to Russia and then to the Netherlands following my husband. Starting from scratch in a new country hasn't been easy, but it's brought me to where I am now: an aspiring business owner helping others tell their story. I create high-connecting content for female entrepreneurs, narrating their brand's potential, and helping them be seen and heard online."
What does your business do?
I'm a copywriter and social media manager, thinking through the SMM strategies for female entrepreneurs who are just starting on Instagram or Facebook. I help them reach their ideal clients by teaching them the social media basics, supporting in content creation, and establishing social proof. My goal is to inspire them to monetize their account even with a small following just like I did it.
National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Notable Extras (Achievements, Qualifications or experience)
Worked as a translator in a nuclear safety NGO and game development companies.
Why did you start your business?
It just sorta happened naturally. Having worked as a translator before, I knew I loved writing. But I was working as a customer service agent since I moved to the Netherlands. When the lockdown started, I followed a 5-week copywriting course. Then I started posting on social media and this way I got my first clients. I was hustling for more than 7 months when I decided that I want to focus on writing full-time, since I enjoy it much more than my 9-5.
Who is your mentor?
I'd say that at the moment I'm looking up to my coach, Katya, who speaks several languages, teaches meditations, and is a writer as well. I'm also listening to my husband, who always has the best advice and is a master of sorting my emotions. I'd also like to mention Lauren Osselton, I've been following her for a while and I think she's amazing at how she talks about her clients and builds her business.
What is the most important event in your working life?
Quitting my last 9-5.
Does money motivate you?
I'd say for me it's an indication of my success. If people are buying my services, it means I'm good, right?
Which person do you admire the most?
I don't have one person, I admire strong ambitious women who are in touch with their emotions and follow their heart.
What is your favourite TV Series?
I'm a series addict, so I'd say which ones: Elementary, Marvelous Mrs Maisel, Suits, the Bridge (the Swedish-Danish version).
What does leadership mean to you?
Inspiring others for being the best version of themselves.
How do you relax?
I'm learning to relax on a couch reading a book. For the longest time I was always doing something around the house, not sitting down for a minute and it's exhausting. The lockdown slowed me down and set my priorities straight.
What advice would you give to yourself 5 years ago?