• Jordan Lewis

Improving your copywriting is easy with these 5 powerful tools

Being a copywriter can be incredibly complicated and stressful at times. Here are 5 great tools you can use to make your life that bit easier.

Why use copywriting tools?

Copywriting tools provide functionality that helps you to automate, systemise and simplify otherwise time-consuming and stressful processes. You may think you can do it all on your own - the truth is you probably can. That doesn't mean you have to, though. There are so many powerful tools you can use to improve your copywriting and make your life that much easier.

Which tools should you use?

As I said before, there are so many tools you could use to improve your copywriting, but it can be difficult to know which are worth your time, and which are not. We've removed all the guesswork, here are the 5 best tried and tested tools you can use to improve your copywriting:

Google Docs

This tool is by far one of the best - we have used this tool to write the article you're reading right now! Google Docs is a free, cloud-based word document tool that offers an even better alternative to Microsoft Word. Google Docs is an amazing tool for a few key reasons: Collaborative working, accessibility and plugins.

Google Docs allows for collaborative working thanks to its cloud-based service. Multiple users can access and edit the same document at the same time, add comments and suggestions and easily track changes made by each user. This is perfect for copywriters working as a group to produce a larger piece of writing work such as an ebook.

Because of its cloud-based storage, you can access your documents anywhere, at any time, as long as you have a stable internet connection. In case you enter an area with poor signal, you can easily switch to offline mode, to edit your work offline to then upload as soon as internet becomes available to connect to.

Google Docs also allows you to use plugins, something that many other tools do not allow you to use. These plugins allow you to customise your docs, adding different functionalities and features to your toolkit, including the next tool in this list!


Grammarly is one of the best-known tools in this list, and it isn't just useful for copywriters either. If you use Grammarly for free, you will get access to the spelling and grammar check, as well as the new tone detector feature. We can't tell you the number of times that Grammarly has saved us making a silly spelling mistake. The tone detector feature is great too, telling you exactly how your writing sounds so you can easily correct and perfect your content.

HubSpot Blog Ideas Generator

This tool is a fantastic way for you to easily come up with great content ideas. All you need to do is enter a subject for your content, and the tool will generate several content headlines you can use as inspiration for your posts! Initially, you'll get 5 content ideas, and by signing up, you can get access to years worth of content ideas for free!


Canva isn't a copywriting tool as such, but it will definitely aid your content creation. As a copywriter, you are best at one thing, writing, so why would you spend your time creating images? Canva makes photo editing easy, with templates and guides you can use to easily bring your copywriting skills to image-based platforms such as Instagram and Pinterest!

Headline Analyser

Headline analyser is a great way to check the strength of your headlines - to help you improve your open-rates and even for A/B testing. This tool uses real marketing knowledge and experience to give your headlines a score, along with some pointers for how it can be improved!

Give these tools a try and let us know what you think! Which tool is your favourite? How have they helped you improve as a copywriter?