• Jordan Lewis

How you can use memes to get more customers

In the last few years, memes have taken over the world - but did you know you could use memes to boost your customers and sales?

The power of memes

Memes have quickly become one of the most popular and widely shared forms of content on the internet. They can be found for any industry or activity on the planet, and are usually humorous in some way. Almost every casual social media user has been exposed to memes, interacted with them, or potentially even shared them with their friends and family.

However, what many don't realise is that memes aren't just for leisure, they are an incredibly powerful marketing tool too. If a business or brand chooses to share memes to their social media account, there are lots of huge benefits that come with it. It is worth noting, however, that memes should be used to add to or sprinkled on top of other content in the case of businesses, and not the only type of content being produced.

Sharing memes on social media won't work for every business, depending on your target audience, and your brand identity. However, for those brands that want to be seen as fun, and potentially for those looking to focus on a younger audience, this could be the perfect trick for you. By sharing just one meme or similar content a week, you can help spice up your feed and take your business success to the next level. Here are three of the biggest ways sharing memes for your brand or business could benefit you:

Help your customers like your brand

Customers only buy from you if they know, like and trust your brand, right? Well, memes are an excellent tool to help you achieve all three. Because memes are so popular right now, it's likely that your meme content will be seen and engaged with by a lot of people, which means a lot of people now know your brand.

Furthermore, because memes are humorous and more casual than a lot of the business content users will see on a daily basis, it is more likely that they will like you and your brand for sharing something not-so-serious. Finally, to get your customers trusting your brand, you simply need to supplement these memes with actionable, valuable content consistently.

Entertain and educate

As I said before, memes are usually humorous, which means they are very entertaining to read or watch. This doesn't mean that they can't be informative too, though. When done correctly, a good meme can be both funny and informative for readers, building that trust further! You can also produce this type of content however you please, text, image, or even video. This makes it easier than ever for you to entertain your audience in whatever medium you choose.

Stand out with memes

As of the writing of this article, there are only a select few businesses that are using memes for their marketing and content creation - which means it is easier than ever to stand out by doing so. Most brands take themselves too seriously, and as a result come across as bland and boring, spice up your content and go against expectations by sharing others' memes, or even have a go at creating your own!

Memes are the present, and the future, they will exist as long as social media exists. As with everything, it can be used for leisure, or to secure you more customers, and ultimately, more sales.

Which is your favourite meme? How will you be using memes to get more customers? Let us know by getting in touch!