• Jordan Lewis

How your seemingly unrelated degree can help you become a better marketer

Although seemingly unrelated, my Artificial Intelligence degree has massively helped me improve as a marketer. What if I told you that your degree could help you too?

My degree

I am currently studying Artificial Intelligence at De Montfort University, and I have just gone into my third year (if you want to see information about the specifics of my course and university, you can find it here). When I first started at university, I knew that, at some point in the future, I would want to start my own business. What I didn't know is that it would only be two years until I fulfilled that dream.

As I said, I have just gone into my third year, which is a little different than most. I am currently completing an Enterprise Placement Year - a unique year in the industry offered by my university that gives students the opportunity to try out starting their own business instead of working for an employer. You could say that it is because of this placement that I have been able to start my entrepreneurial journey so early on.

So, I started my enterprise year, and as a result, Regal Marketing was born. I applied my marketing and copywriting knowledge from my year spent as a freelance copywriter and got to work. I didn't think about it until recently, but my degree, although in a somewhat different industry, has helped me massively improve my marketing and become an all-round better entrepreneur.

How my degree helps me as a marketer

There is a wide range of reasons and factors as to why my degree helps me as a marketer and entrepreneur, with the biggest being because of the Enterprise Placement Year. I have simplified the long list down to 5 key reasons my degree has helped and continues to help me be a more effective marketer and entrepreneur.

1) Logical thinking

Doing a computer degree, logical thought and connecting patterns are everything. Through my degree, this mindset and thought process has been strengthened and developed even further than it already was. This style of thinking and looking at the world is extremely beneficial for business owners - I need to be able to see patterns and make informed decisions quickly, and my degree helps me to do exactly that.

2) Planning

Similar to logical thinking, planning is a key component of any STEM (Science, Technology, Engineering and Maths) degree. Since starting and running my own business, I have realised that planning and structure is everything. As the old saying goes, "If you fail to plan, you plan to fail". Because I have grown so used to being in a world where planning is essential, it wasn't much of a stretch for me to immediately begin creating plans and structure systems for Regal Marketing.

3) Technological know-how

I have had hands-on experience with some of the latest and best technology out right now. This means I am skilled at using these technologies and have a better-than-average knowledge of them. For some business owners, it may be a struggle trying to learn how to use new apps and software for the first time while trying to juggle a business. I haven't had this problem at all, I came into the entrepreneurial world fully equipped with all the computer knowledge I need.

4) Trendspotting

By working with the latest technologies, I have a strong understanding of what to expect in the near, and even far future. By understanding these future trends, and understanding what it is that will make them so massive, I have a huge advantage. Without any extra time or effort needed, I can start making predictions about what is coming in 1, 3, 5 or even 10 years time. This also gives me the skills I need to start looking for and predicting trends in other industries as well.

5) Networking

Almost any degree is a fantastic networking opportunity if you spend your time wisely. Through my degree, my general university life and through my Enterprise Placement Year, I have met a wide range of professionals and friends that have acted as a catalyst for my business. I have been able to learn from those with more experience, benefit from being around more people just like me and ultimately grow my network massively.

As you can see, even though I didn't expect it, my Artificial Intelligence degree has helped me massively as both a marketer and entrepreneur. No matter how irrelevant your degree seems, take some time to really think about it from a different perspective.

What degree are you doing/do you have? How does it help you to become better as a marketer? Let us know, we’d love to hear from you!