• Jordan Lewis

3 lessons we can all learn from Coco Chanel


In order to be irreplaceable one must always be different.”


Legend of Luxury

Coco Chanel was the founder of Chanel and has always been an icon and inspiration to those around her. Through learning her life story, and studying her work, I have learned hundreds of valuable lessons. Coco made a point of being vibrant in every area of her life and working tirelessly to create a lasting impact on the planet. She is proof that luxury isn't all about the price point.


As I said, I've spent hours reading articles and watching breakdowns of her great work, and learning from a woman I, and many others truly consider to be a legend of luxury. Fortunately for you, you don’t need to read through all her work, or even the full list of 100+ lessons. Today, I’ll be sharing the 3 most valuable lessons I’ve learned from Coco Chanel.


All these lessons can be applied to almost any business, industry and situation. Read these lessons, read them again, write them down and stick them above your workspace. By carrying these lessons with you in your work, and personal life, you can be certain of finding success in the metrics that matter to you and your business, and of building your legacy.


The Lessons

1️) To be irreplaceable, one must always be different

So many people go through life following the status quo, afraid of what their peers might say if they dared go against the grain. Most of us spend our whole lives in this cloud of fear, I know that I sure did for a long time. However, for Coco Chanel, this was never an option. Coco was never afraid of being herself, of making the changes she wanted to see in the world, and of going against conventional thought.


Imagine if Coco Chanel had simply followed what everyone else was doing.


From challenging gender norms to revolutionising fashion standards, Coco always made sure she was different, and therefore irreplaceable. If she had allowed herself to be held back by fear, some of the greatest fashion innovations and standards would never been developed. Coco Chanel and her brand would simply have faded away, never to be heard of again. But because she did overcome her fear, and because she did become irreplacable, the brand Chanel is worth 13.2 billion U.S. dollars today!


It’s your job to do the same, wherever you find yourself in life. You owe it to yourself, and the world, to make your own path, to find a better way of doing things, to revolutionise your industry.


2️) You can create the life you want

Coco believed we should never be limited by our own imagination. Oftentimes, this is the only factor stopping us from achieving what we want in life - and most of the time these limits are entirely fictitious. You can make your life whatever you want it to be. All you need to do is dare to dream, and put the work in!


This is EXACTLY how Coco Chanel was able to build her multi-billion-dollar empire, cement herself as one of the all-time greatest names in fashion and ultimately have an everlasting impact on the way the world works.


3️) How you dress goes deeper than looking good

Historically, I’ve never been somebody who paid much attention to how I dress. That was until I learned this valuable lesson from Coco Chanel. How you dress can make you look good, feel good and be perceived as higher status at the same time.


The power of dressing well should not be underestimated.


Imagine you're visiting the shops, and by chance, you see a well-known CEO that you would KILL to work with. You approach this CEO, and you're wearing a nice three-piece suit. From the second you talk to the CEO, you can tell he's impressed by your mere presence, perhaps you secure a meeting. Now imagine that same scenario, but instead you're wearing a tracksuit, or jogging bottoms, what kind of impression do you think that will make?


How you dress, look and hold yourself can (and likely will) make or break a deal, a first impression and potentially your future trajectory in life. Take some time each day to ensure you look sharp as hell - and reap the rewards.


Which of these lessons is your favourite? Are there any I missed? Let me know.


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